AI and Online Presence
Location
In-person
Date & Time
Wednesday 25 Mar 2026 10:00 - 11:30
Audience Exposure Level: Level 2: Sometimes uses AI
This taught session supports early-career academics and professional-services staff at the University of Oxford with a practical toolkit for using generative AI to design and produce content drafts for a coherent online presence across research and public-facing channels. The session combines strategic and hands-on techniques for producing AI outputs with uploaded documents, building and tuning custom GPTs, and tool workflows, blog posts, web content, short-form multimedia, academic posters. We will briefly discuss university guidance, personal goals, accessibility and measurable impact. We will emphasise efficiencies in reuse and quality control in outputs.
Objectives
- Translating academic aims and disciplinary voice into prompt skills, templates and custom GPTs and other tools for consistent, reliable output drafts.
- Grounding AI generation with file uploads to produce accurate content for a variety of chosen audiences.
- Platform-specific production and re-purposing workflows: institutional web pages, LinkedIn, Substack/blogs, podcasts, YouTube/TikTok/Instagram and other micro-video scripts.
- Demonstration of creating and maintaining a custom GPT: definition, instruction design and tool selection.
- Making digital media; audio, web content and some video/image work.
- Defining a strategy for you online presence.
